And, in usual order, when something like this is being noticed by the public eye - people start to talk about it. Post it. Tweet it. You name it.

And people start questioning it.

It's good to critically examine what has been said. You want to have your research on the matter, you want to know what it is about to have a say in it. But this is where I think people get distracted. They use Google to find information about it and start to narrow their opinions down by reading into details. Learning how only a "low amount percentage" of the organizations spent money actually went to the helping cause. How they could "give so much more".

This is where, I believe, the message is being lost by the individuals. It is good that the campaign created debates, intriguing more people but it's no longer have an opinion about the problem. It's about having an opinion about the campaign. There is a lot that can be said about these types of things but that shouldn't be the point.